Austin Wing Mayer is Founder & President of MC2. (Market Cap. Mgmt. Consulting). During four decades of business strategy & valuation enhancement consulting, he has focused on highly competitive and/or rapidly changing industries. With particular emphasis on undervaluation, turnarounds, new management, strategy changes and perception issues, Mayer’s campaigns to foster rapid & sustainable market cap enhancement have focused on Street penetration, reputation & credibility, crisis communications, assessment of valuation issues and remediation strategies. MC2’s client roster includes Apple, Bell & Howell, Bristol-Myers Squibb, BP, Ceridian, Cheesecake Factory, Cray Computer, Georgia-Pacific, Infinity, Information Resources, Informix, Intel, Pfizer, Quantum, Smuckers, Sun Microsystems and The NASDAQ Stock Market.

During his tenure at Sun Microsystems, Mayer was simultaneously Director of Investor Relations, Director of Corporate Development and Director of Global Alliances. Mayer’s program on behalf of Sun was judged Most Effective Investor Relations Program by the Financial Analyst’s Federation, leading The Wall Street Journal to refer to Mayer as “the father of the analyst conference call.” In addition, Mayer is a 5-time winner of Financial World’s business communications award, 3-time winner of the National Association of Investors’ communications award, was recognized by the International Association of Business Communicators for the most effective financial communications program worldwide, and was cited by Institutional Investor as “one of the best and brightest business communicators today.” In his role as Director of Global Alliances for Sun Microsystems, Mayer forged and managed multi-million-dollar investment/strategic/technology partnerships with AT&T, Kodak, Toshiba, Fujitsu, Samsung, LG, Siemens and Philips.

Mayer has served on the board of the Marketing Committee of The NASDAQ Stock Market, has served as chairman of a regional NASDAQ Steering Committee, director of several chapters of the National Investor Relations Institute, and is a frequent panelist and guest speaker on business policies, financial communications, disclosure issues, and strategies to maximize market value. He also served on the faculties of the Executive MBA program at Emory University’s Goizueta Business School, San Jose State University’s business program, and Executive Enterprises Institute.

Mayer graduated magna cum laude from New York University (B.A., Journalism) and holds an MBA from Stern School (NYU) with emphasis on corporate strategy and management. For distinction in business communications, Mayer was awarded the National Journalism Honor Society Award and was also inducted into the Gold Key International Honour Society.

Mayer is an avid cyclist, hiker, served as Aspen’s first Snowboard Ambassador, he is a paraglider pilot, served on the board and as CFO of Aspen Public Radio, and has been actively involved with the Vail Jazz Foundation since its inception in 1994, currently serving as Associate Producer, Workshop Coordinator and Contributing Editor. Mayer also served as Associate Producer of NYC’s Washington Square Festival for the Arts and Lincoln Center’s Mostly Mozart Festival.